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Copywriter & Content Expert

SuperAnnotate

Up to $55/hr 17 countries Senior

This remote contract role reviews AI marketing and content copy for clarity, persuasion and claim risk, and writes gold-standard rewrites. It suits experienced copywriters or content editors with five or more years of professional writing.

About the role

In this hourly, remote contractor role, you will work as a Copywriting & Content Subject Matter Expert (SME) to review AI-generated marketing/content-writing outputs and/or create expert copy and content, evaluating reasoning quality, intent alignment, and step-by-step writing decisions while providing precise written feedback. You will assess solutions for accuracy, clarity, brand fit, tone, and adherence to the prompt; identify issues in logic, messaging, audience targeting, claims/compliance risk, structure, and style; fact-check statements where needed; write high-quality explanations and model outputs that demonstrate strong copywriting technique; and rate and compare multiple responses based on effectiveness, correctness, and reasoning quality. This role is with SME Careers, a fast-growing AI Data Services company and subsidiary of SuperAnnotate, delivering training data for many of the world’s largest AI companies and foundation-model labs. Your copywriting expertise directly helps improve the world’s premier AI models by making their writing more persuasive, accurate, on-brand, and clearly explained.

Important:
There is no immediate project for this role; however, if qualified, you will be among the first experts we reach out to when relevant opportunities arise. This will also provide you with access to future projects available through our expert network.

  • Develop AI Training Content: Create detailed prompts and gold-standard copy/content across multiple formats and industries to guide AI learning.
  • Optimize AI Performance: Evaluate and rank AI responses to improve clarity, persuasion, tone match, and factual reliability.
  • Ensure Model Integrity: Test AI outputs for inaccuracies, hallucinated claims, bias, unsafe advice, and brand-risk issues; validate reliability across use cases.
  • Bachelor’s degree (or higher) in Communications, Marketing, Journalism, English, or a related field (or equivalent professional experience).
  • 5+ years of professional experience in copywriting, content writing, editorial, content marketing, or brand storytelling.
  • Strong command of brand voice, tone adaptation, and audience-aware writing (B2B and/or B2C).
  • Ability to evaluate and improve writing for clarity, structure, persuasion, and consistency, including headlines, CTAs, and narrative flow.
  • Demonstrated ability to spot and correct factual errors, weak reasoning, overclaims, and potential compliance issues (especially in regulated domains).
  • Familiarity with common content formats: landing pages, email campaigns, blog posts, ads, social posts, product copy, scripts, and long-form guides.
  • Comfort providing specific, actionable feedback and writing gold-standard rewrites with rationale; minimum C1 English proficiency.
  • Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
  • Prior experience with AI data training/annotation, content QA, editorial operations, or style-guide governance is strongly preferred.

Official source: sme.careers. Details can change; the platform's page is the final word. Something wrong with this listing? Tell us.

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